This initiative, which is designed to drive recruitment to the industry, aims to highlight the significant impact The Burnt Chef Project is making through its free-to-access services and strong advocacy for improved working environments in the sector.
The ‘Change the Menu’ campaign was rolled out during World Wellbeing Week from 24-30th June 2024. The campaign was prominently featured across The Burnt Chef Project’s digital platforms and through out-of-home advertisements in key locations across London and Bristol throughout the week.
The campaign used menus from two fictitious venues – The Struggle Inn and The Witts End – to illustrate the mental health challenges faced in the hospitality industry. These initial menus highlight issues such as antisocial hours, lack of management training, anxiety and depression.
In a powerful transformation, these problematic ‘dishes’ are replaced with a new and improved menu featuring supportive structures, mental health training, and a better work-life balance.
Kris Hall, founder of The Burnt Chef Project, said: “Our goal with ‘Change the Menu’ is to raise awareness about the mental health challenges in the hospitality industry and to promote the solutions that The Burnt Chef Project is providing.
“We want to drive home the message that a healthier, more supportive work environment is not just necessary but possible. By changing the ‘menu’ of what the industry serves its workers, we can create a more sustainable and positive career path for hospitality professionals.”
The Burnt Chef Project invites everyone to engage with the ‘Change the Menu’ campaign, share its message, and join the movement towards a healthier and more supportive hospitality industry.