BFFF members exhibited together at the first ever Frozen Food Member Pavilion, showcasing the quality of frozen food and ‘innovative’ new product lines. The British Frozen Food Federation’s success at this year’s IFE comes during the celebrations for the association’s 75th anniversary.
Rupert Ashby, chief executive of the BFFF, commented: “Frozen food has been under-represented at IFE in recent years, so it was incredible to see the success of our Frozen Food Member Pavilion. This year’s success goes to show that frozen food is growing in popularity due to its high quality and great taste, so the ‘frozen boom’ we predicted at the start of the year is showing no sign of slowing.”
The BFFF members which exhibited at IFE included Cargill, Meadow Vale Foods, Seafish UK, Sea Products International, SFC, VIČI and Visual Foods. Samples from exhibiting companies were served, allowing visitors to try some of the nutritious, innovative and tasty frozen products available.
BFFF chief executive Rupert Ashby appeared on the Sustainability Stage with Nomad Foods to discuss what sustainability means for the frozen food industry. Head of technical Denise Rion spoke with IGD on the Innovation and Trends stage about the prospects for frozen food in 2023.
Ashby added: “In conjunction with the Frozen Food Member Pavilion, our seminars highlighted the unmatched sustainable benefits of frozen food, gave examples of the huge strides being made by our members to achieve their sustainability targets, and showed that the frozen aisle is full of tasty, nutritious and affordable products.
“With estimated visitors in excess of 25,000 at IFE 2023, I enjoyed the questions and had many positive conversations at our talks and at the Frozen Food Member Pavilion about all things frozen food.”