29th Feb 2008 - 00:00
Abstract
A survey of the top 100 grocery brands has shown that Bernard Matthews suffered the biggest slump in sales with the bird flu outbreak largely to blame.
Bernard Matthews Cooked Meats saw sales fall by £64 million to £110.6 million last year.
In 2007 nearly 160,000 birds were culled at the base in Suffolk. The BBC reported yesterday that 300 factory jobs and 90 management positions have been lost at the Bernard Matthews head office in Great Witchingham, near Norwich.