Soft drink company Britvic launches £3m campaign for Lipton Ice Tea

Soft drink company Britvic launches £3m campaign for Lipton Ice Tea
11/07/2019 - 05:00
Britvic is launching a £3 million summer campaign, ‘Sunshine Makes It Taste Better’, for Lipton Ice Tea to help capitalise on ‘vital’ summer soft drink sales.

Ice Tea is the fastest growing category in soft drinks (+37%). The Lipton portfolio is low in calories and has no artificial colours or preservatives.

Rachel Phillips, commercial director at Britvic, said: “Given that every £7 in £10 spent on Ice Tea is spent on Lipton Ice Tea, we are confident we can command this space in the foodservice channel.

“Five million UK consumers are already buying ice tea and penetration is at 10.0%, so make sure you display the Lipton Ice Tea core range clearly in chillers to appeal to existing and new shoppers looking for a healthier alternative, but without compromising on taste.”

Lipton’s summer campaign will last seven weeks, including five weeks on TV. The flavours available include peach, lemon, mango and raspberry. 

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