Diners call for carbon footprint information on menus, research finds

An example menu
30/05/2019 - 06:00
As many as three in four adults would prefer to eat in a restaurant which displays carbon footprint details on menus, research has found.

The findings, uncovered by E.Mission, a carbon consultancy for hospitality businesses found that 78% of diners said that they’d like to reduce their environmental impact by making more informed choices on their food when eating out.

James Bagshaw, Co-Founder E.Mission said: “Eager to reduce their carbon footprint, consumers are asking questions about the content and origin of the food they consume and the impact on their health and the environment. No longer is allergy and nutritional information enough on menus, consumers are hungry to learn more about sustainable eating. Displaying the Carbon Footprint of dishes, in a similar way to calories, helps consumers make more informed decisions about what they eat.”

It also found that half of consumers (54%) think they themselves could be doing more to try to live more sustainably and hospitality outlets can play a vital role in helping them do so.

Lower carbon foods tend to carry a lower cost and research has even suggested that 80% of UK adults are happy to pay more for their meals if the food benefits society.

Bagshaw added says: “Your sustainable menu can offer a healthy margin to your business, help to drive footfall of ethical consumers and improve your brand perception as a responsible, environmentally aware operator.”

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