Wholesaler launches ‘Think Inside the Bun’ campaign

15/04/2019 - 07:58
Wholesaler, JJ Foodservice, has launched a ‘Think Inside the Bun’ campaign to encourage caterers to increase sales and margins with better quality, premium burgers.

Following the launch of JJ’s own-label ‘Gourmet’ and ‘Texan’ burger range last year, the wholesaler has invested in a social media, printed leaflet and YouTube campaign to highlight the quality of ingredients and production processes used in developing the higher-end range.

Group general manager at JJ Foodservice, Terry Larkin, said, “Consumers care about what’s inside their burger – from how it’s been sourced to the amount of beef content. With this multi-channel campaign, we hope to raise awareness of our top quality burgers and encourage caterers to put premium options on menus.”

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