Venue caterer Levy UK announces vegan-based menu with celebrity chef

Venue caterer Levy UK announces vegan-based menu with Matt Prichard
Cardiff City owner Vincent Tan and celebrity chef Matt Prichard
09/08/2019 - 05:00
Levy UK, the venue and stadia-catering brand that is part of Compass Group, has entered into collaboration with plant-based television celebrity chef Matt Prichard at the Cardiff City stadium.

The partnership will see Pritchard introduce a plant-based menu at Cardiff City FC in August called Dirty V, before rolling it out across other levy UK venues. Levy UK also has catering contracts at Chelsea FC, Wolverhampton Wanderers FC and Leicester Tigers RFC.

Pritchard appeared as the presenter on the BBC’s first ever vegan cookery series ‘Dirty Vegan’ which will return for a second series in January 2020 on BBC 1 Wales.

Pritchard said: “I am so excited to be working with Levy UK – they are really turning around the standard of food served at sporting and entertainment venues, and recognise that the plant-based movement is no passing trend.

“They are a great team and really believe in what they do. I’ve loved working with them so far. The partnership is going to be banging!”

The collaboration will use sustainably sourced and ‘top-quality’ British produce where possible. The announcement highlights Levy UK commitment to making 25% of all of their menus plant-based.

Jonathan Davies, managing director at Levy UK, added: “Matt Pritchard and Dirty V is an exciting catering prospect for our business and the opportunity to deliver something new that challenges traditional formats is what Levy UK is all about.

“When we decided to work together it was obvious, we wanted to launch this collaboration at the Cardiff City stadium, Matt has come full circle and returns with Dirty V in August as a completely different person than when he first left. We cannot wait to serve these delicious menus and to see the change in opinion of what vegan food is.” 

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