Shopping app, Ubamarket reveals social media inspires nation’s favourite summer recipes

Shopping app, Ubamarket reveals social media inspires nation’s favourite summer recipes
honey barbecue ribs
12/07/2019 - 05:00
Shopping app, Ubamarket has revealed that 3.2 million British home-cooks say social media has ‘revolutionised’ how they cook daily and how it has helped them to experiment in the kitchen.

Using the #barbecuerecipes, Ubamarket revealed a few of the most popular dishes this summer including honey barbecue rib sandwiches (14,759 likes), balsamic soy garlic mushrooms (3,983 likes), Vietnamese lemongrass chicken noodle salad (1,700 likes) and chicken skewers (500 likes).

It's research across 2,000 home-cooks found that 6.3 million shoppers found it difficult to make Instagram worthy meals due to difficulties locating products in stores.

Will Broome, founder of Ubamarket, said: "It is great to see that with summer in full swing, many of us are trying out new recipes from all around the world on our barbecues.

“The rise of social media means we now have access to an unlimited amount of recipes to choose from and retailers should make note so that they can improve their offerings based on consumer demand.

“Technology can provide shoppers with an efficient and user-friendly way to navigate supermarkets, eliminating the frustration that comes from shopping instore while preserving the aspects that make instore shopping the most popular way for the British public to purchase their groceries.” 

Copyright 2019 Public Sector Catering
Dewberry Redpoint Limited is a company Registered in England and Wales No : 03129594 Registered Office:
Riverbridge House, Anchor Boulevard, Crossways Business Park, Dartford, DA2 6SL VAT registered, number 305 8752 95.

Design & Development by Eton Digital