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ARYZTA unveils new ‘tri-brid’ bake

6th Mar 2019 - 11:35
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Foodservice company ARYZTA Food Solutions is launching its ‘tri-brid’ cheesecake swirl brookie this spring, capitalising on the popularity of hybrid bakes, such as the ‘croffin’ (croissant/muffin) and ‘cronut’ (croissant/donut).

The trio of desserts features a white chocolate studded cookie base topped with chocolate brownie and decorated with swirls of cheesecake and dark chocolate chips.

 

Trade marketing manager Paul Maxwell said: “Farewell to the duality of the duffin, the muffle and the cronut – there’s a new category in town.

 

“In a world of healthy eating messages and campaigns, consumers are still unwilling to sacrifice all of life’s little pleasures, with many looking for a more balanced approach.

 

“55% of UK consumers agree that taste is more important than the healthiness of cakes, meaning that there is still money to be made from indulgent – and Instagram-able – treats like (ARYZTA’s) new cheesecake swirl brookie.”

 

The ‘indulgent’ desserts is sold frozen and in pre-portioned slices of 12.

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Written by
Edward Waddell