The trio of desserts features a white chocolate studded cookie base topped with chocolate brownie and decorated with swirls of cheesecake and dark chocolate chips.
Trade marketing manager Paul Maxwell said: “Farewell to the duality of the duffin, the muffle and the cronut – there’s a new category in town.
“In a world of healthy eating messages and campaigns, consumers are still unwilling to sacrifice all of life’s little pleasures, with many looking for a more balanced approach.
“55% of UK consumers agree that taste is more important than the healthiness of cakes, meaning that there is still money to be made from indulgent – and Instagram-able – treats like (ARYZTA’s) new cheesecake swirl brookie.”
The ‘indulgent’ desserts is sold frozen and in pre-portioned slices of 12.