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Walkers asks nation to bring back favourite flavour in new campaign

3rd Jul 2015 - 07:24
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Walkers asks nation to bring back favourite flavour in new campaign
Abstract
Walkers crisps is launching its ‘Bring it Back’ campaign and asking crisp lovers to vote for their favourite flavour to come back and join the Walkers range, alongside the returning Marmite flavour.

Consumers can choose from barbeque, lamb & mint, toasted cheese, beef & onion, and cheese & chive.

The new range will showcase previous flavours from the Walkers portfolio and is available to the foodservice channel from August 10th.

The winning variant will be brought back to the Walkers offering and all those that vote will have the chance to win £100,000, as well as an array of exciting weekly prizes.

Ayman Nasreldin, director of out of home at PepsiCo, said: “Through extensive consumer research we know that our flavour campaigns are increasingly popular with consumers which will help drive sales in the CSN category within the foodservice channel.

“As well as helping to drive sales, this campaign also offers foodservice operators a great opportunity to introduce theatre for consumers at their outlet by displaying bowls of crisps on the bar or counter and introducing a flavour-related competition.

“Through extensive consumer research we know that our flavour campaigns are increasingly popular with consumers which will help drive sales in the CSN category within the foodservice channel.”

Voting will begin in August and close in November.

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PSC Team