Aimed specifically at foodservice professionals, the new site has a greater focus on recipe inspiration as well as offering ‘improved’ navigation and functionality.
This includes access to its product portfolio (meals, canapés, desserts and frozen) as well as latest Pidy news and information.
The new website is part of a company brand refresh, and will roll out across Europe and the US in ‘due course’.
Pidy UK general manager Robert Whittle said: “We are over-the-moon to launch our new Pidy UK website and offer our customers a smoother, more intuitive user experience.
“It not only better reflects the brand that Pidy is today, but provides new features to benefit our customers and allows every visitor to discover the Pidy range.
“The new site has a series of short recipe videos created by our culinary development team, who use their experience to demonstrate how to bring out the best from our products.
“We hope this gives our customers inspiration to get them started and discover the endless possibilities Pidy pastry provides.”