92% of the 2,000 parents surveyed believe hydration to be important as it helps boost concentration levels during lessons.
London dietician and nutritionist, Jo Travers, said: “Children are less likely to recognise the early stages of thirst, which adults are more aware of, meaning they can forget that drinking water regularly is important.
“When children return to school, after being under their parent’s guidance during the holidays, they can quickly get out of the habit of drinking regularly if they aren’t being reminded.”
In response to this, water filtration expert BRITA has launched the Back to School Hydration Initiative to encourage children to drink water and to help parents monitor their intake.
BRITA has created limited edition child-friendly stickers for the Fill&Go bottle, which are available to win via BRITA’s Facebook page.
The stickers provide a measurement level for break time, lunchtime and home time so that children know how much to drink and when, encouraging healthy habits and helping them stay alert and hydrated all day.
Rebecca Widdowson, marketing director, BRITA, said: ‘Hydration in children is very important, especially whilst at school, so we wanted to provide a solution that would be both helpful to parents and easy for children to understand.
“The Back to School Hydration Initiative is centred around making the portable Fill&Go bottle a tool to allow children to monitor what they are drinking themselves.”