The partnership will coincide with the official National Tea Day which marks the Queen’s birthday on the 21 April and will see 10% of the gate receipts from FesTeaVal, the friendly tea festival on the 13 and 14 of April at Tobacco Docks, East London be donated to Mind.
The partnership is aimed to encourage people to put down their phones and speak to those you know over a cup of tea, supporting better mental health.
Marco Geraghty, director at National Tea Day, said: “We are delighted to be able to make a financial contribution to support Mind’s supportive work and enable the charity to provide support services to those most in need.
“In today’s busy society research has highlighted depression and loneliness is on the rise but many suffer in silence. This campaign aims to encourage the millions of tea drinkers in the UK to reach out to those close to them and allow those to talk about what is on their mind over a cup of tea.”
The campaign is also going to be implemented through a series of London Underground adverts as well as shared through national and social media channels, in a marketing campaign specifically designed to target young people.
Rebecca Hastings, head of corporate partnerships at Mind, said: “We’re really grateful to National Tea Day for choosing to support Mind. It’s fantastic to see people get together over a cuppa to combat loneliness and talk about whatever is on their mind.
“Every penny raised will fund our vital work including Mind’s Infoline, advice services and the campaigning work we do to secure a better deal for the one in four of us who experience a mental health problem every year.”
For more information visit www.nationalteaday.co.uk http://www.nationalteaday.co.uk/