Using the KARROT app, KeCo customers will be able to ‘maximise’ technological advances and ‘capture the imaginations’ of consumers with video and audio content, graphics and animations.
Using augmented reality, brands can be ‘brought to life’; and the smart packaging can be used as a marketing tool to provide consumers with limited edition content and exclusive promotions.
John Young, sales and marketing director, KeCo Foodservice Packaging Ltd, said: “The KARROT app is an innovative mobile application combining a marketing platform, which allows for the promotion of brands, products, business and services through augmented reality to dynamically deliver interactive content that will engage communication to help propel a brand, product or promotion; or support sales initiatives, awareness and profile.
“Significant investment from KeCo was made to create a dynamic marketing tool which would allow our customers to enhance their brand profile and engage with consumers through promotional and key messaging in a fun and more interactive medium. We can work with our customers to create their own personalised content and apply it to their packaging. What’s more, the app also features campaign management and analytics, so campaigns can be analysed too without the additional expense which can often be incurred with determining the success of an initiative.”