Previously, a 6% gradient of the floor stood in the way of hosting major seating events, but now a state of the art flat floor structure has been installed allowing the venue to function for corporate events.
GIG founder and CEO, Tony Laurenson, (right) said: “Over the years the venue has gone from rock ‘n’ roll and 
moved into the more corporate world – as a company, GIG strongly reflects this.
“We started off at Hammersmith as Eat to the Beat, and now in 2015 our corporate division GIG…fyi is one of the accredited catering suppliers. We’ve done the full circle with the venue and grown with it.”
GIG has worked with the Hammersmith Apollo for over 30 years and Laurenson worked for the in-house caterers Flying Saucers in 1980.
The Apollo will host its first major corporate event in October and in the next few months has a run of 16 sold-out shows for magician Dynamo as well as six days' of sold-out shows by comedian Kevin Bridges, both with crew catering by Eat to the Beat.
Eat to the Beat originally launched in 1984 as an artist, production and crew catering business specialising in backstage events.