It will provide staff with all the necessary sales training they need without the use of external training courses. The toolkit will act as a step-by-step guide for sales managers on how to fully plan and deliver the results expected by clients.
The creator of the new toolkit, Amanda Brown, said: “Ultimately, the main objective of the Sales Toolkit is to develop a high performing sales team within Sodexo Prestige to support our clients’ venues. The new Toolkit is a tailored resource for all conference and events sales managers within Sodexo Prestige and recognises the complexity and diversity of our business.
“We are committed to the training and development of our sales teams, and so ultimately we are hoping the Sales Toolkit will encourage succession planning and help managers spot talent and potential within their teams. The new resource is in place to encourage development of sales teams as a whole, as well as individual performance improvement, through proactive sales drivers and continuous measurement of results.”
Yoon Chang, sales, marketing and strategy director for Sodexo Prestige said: “The Toolkit is an inspired idea and has allowed us to create a sales strategy that fits well within the diversity of our Prestige Venues & Events portfolio.
“This means that regardless of whether a venue is a football stadium, racecourse, visitor attraction or any other unique site, the Sales Toolkit can accommodate each venue to ensure we deliver positive results on a day to day basis, as well as allowing us to develop and stretch our sales teams to their full potential.
“We intend for the Sales Toolkit to act as a blueprint for the standard and quality that we, at Sodexo Prestige, expect of our sales teams across the UK and we truly believe it will further drive pro-active selling and help grow our clients’ top-line in this competitive market.”
Sodexo Prestige is Sodexo’s sports, leisure and travel division that includes Prestige Venues & Events, the service offer for the sports, leisure, conferences and events market with over 50 unique and esteemed venues and events in its collection across the UK, 17 of which are based in Scotland.