At the start of 2013, Change4Life launched a new campaign called Be Food Smart, which aims to educate people about healthy eating. Compass is rolling the Be Food Smart programme out across all of the central Government sites it provides catering services to in the UK.
In support of Be Food Smart, Compass will be displaying flyers in its eateries and on its Know Your Food boards which display health and wellbeing messages. In addition to this, Compass will be promoting a Be Food Smart meal option which will change on a daily basis and consist of a main meal plus a piece of fruit, fresh fruit salad or low fat yoghurt and water, with a combined total of under 600 calories.
Ian Sarson, group managing director, Compass Group UK & Ireland said: “We believe that caterers can play a pivotal role in helping and encouraging people to eat a healthy, balanced diet and consumer education is an essential part of this. This is why we introduced our Know Your Food programme in 2012 and why we are pleased to support this new Change4Life initiative. I’m sure the Be Food Smart campaign will be a great success and I look forward to seeing it in action in our central government contracts.”
Compass has taken significant strides in its health and wellbeing programmes over the past 18 months; 1% fat milk has become the standard milk provided to customers across thousands of sites, almost eight tonnes of salt have been sifted out of the business by a reduction in the size of Compass’ salt sachets, all artificial trans fats and significant amounts of salt have been removed from the food it serves and nutritional labelling in the form of GDAs has been introduced in hundreds of Compass sites across the UK and Ireland.