Figures claim that 700,000 people celebrated the ‘Spring Festival’ (as its commonly known) in London alone last year, with a further 350,000 tourists expected to visit the UK this year and spend circa £722m.
Tilda is calling on chefs to celebrate Chinese New Year with menu inspiration in the form of duck breast with red curry-infused fragrant rice, Chinese claypot rice, Chinese prawn potsticker dumplings and mango rice pudding.
Head of foodservice at Tilda UK, Annette Coggins, commented: “After the Christmas festivities we often see a drop in footfall, and Chinese New Year is perfectly placed to bring some good fortune to operators by providing consumers with a reason to go out and celebrate.
“As Chinese cuisine continues to win over the hearts of the nation, the benefits of joining in the festivities are clear to see.
“Simply adding a selection of Chinese dishes to menus will allow operators to appeal to those consumers looking to celebrate the Year of the Pig.
“As rice is an integral part of Chinese cooking, we’ve created a selection of dishes using Tilda’s Fragrant Jasmine Rice that will support operators in planning their celebratory menus.”