Goldman, who previously held the role of commercial director for foodservice and licensed at Britvic, has almost 10 years’ experience working for Britvic.
In this newly created role, he will be responsible for commercial strategy and “go-to-market” execution of the company’s premium adult drinks portfolio, with the objective of seeking further growth opportunities and entering new channels with its innovative brands. Goldman will report directly to Britvic GB managing director, Paul Graham.
Graham comments: “Russell’s experience working within the foodservice and licensed channel means he is perfectly placed to step into this new role. He will be a true asset for WiseHead Productions and will leverage the infrastructure, scale and relationships within Britvic to help secure listings in premium venues and retailers.”
Goldman adds: “This is an exciting opportunity to lead the development and growth of a dynamic and innovative portfolio of premium brands at a time when consumers are increasingly seeking elevated, healthier and non-alcoholic choices.
Goldman’s former responsibilities will be managed by Rachel Phillips, who joins Britvic as out-of-home commercial director working across convenience, impulse, foodservice and licensed. She has held many commercial roles with multinational consumer goods companies, including Mars, Reckitt Benckiser, and more recently held the position of chief operating officer at Gü.