The donation has been made to support schools taking part in World Food Week, which takes place from October 13th – 17th 2015. Unilever provided a fundraising kit packed with recipes, menu plans and emotice and educational promotional materials, as well as simple fundraising ideas for Bidvest 3663’s customers.
Philippa Norton, national accounts marketing manager at Bidvest 3663 said: “By supporting the WFP, Unilever Food Solutions is making a difference to thousands of under-nourished children in Indonesia. We were delighted to raise awareness of this campaign with our customers and to help get as many schools involved as possible.
“As a leading foodservice provider we believe it’s important that we help make a difference in local, national and global communities. The recipes UFS created to support the campaign encouraged schools to purchase from the KNORR range and we’re delighted that we’ve been able to contribute over 55,000 school meals to the project.”
James Allred, UFS channel marketing manager, said: “The support we’ve had from our customers this year has been phenomenal. The amazing contribution from Bidvest 3663 has ensured that we’re well on track to meet our target of donating one million school meals to the WFP by 2017.”
The World Food Programme UK Fund is a Charitable Trust held with the Charities Aid Foundation.