These two celebrations are set to 'spark' an increase in pork and beef sales. Both events are expected to boost the potato and dairy sectors with chips, wedges and jacket potatoes appearing on menus.
Kim Malley, AHDB retail insight manager, said: “There are a number of events throughout the year which result in strong uplifts in food and drink sales, high levels of advertising spend and an influx of new product launches.
“We have seen that consumers love any excuse for a party! There are countless opportunities to be had from seasonal celebrations but it’s important to first understand what is in demand.”
Halloween and Bonfire night are the third and fourth highest seasonal uplifts in groceries with spend levels increasing by £1.2Bn and £1.1Bn respectively compared to an average two weeks of the year.