The Swedish bakery cites its own research that reveals that three quarters of people have bought a gluten-free product in the last 12 months, and over a third have bought lactose-free.
Andrew Ely, managing director, Almondy, said: “The fact is, in the eleven years Almondy has been supplying the UK foodservice market, free-from has gone from strength to strength. No longer driven by health reasons alone, consumers are buying free-from as a general lifestyle choice – especially millennials, who are a key demographic when it comes to eating out.
“There is also a greater understanding and awareness around intolerances in general, not just by consumers but by operators following the changes to the allergen legislation as well. All this has led to a burgeoning market that shows no signs of slowing down as we look ahead to a new year.”