Figures come from YouGov, who polled the British public both before and after the eight-week long campaign.
Hoping to ‘enhance the reputation’ of Red Tractor, the autumn campaign launched in September to better teach consumers what the logo stands for and to encourage them to buy Red Tractor food and drink.
Commenting on the results, chief executive Jim Moseley said they were ‘fantastic,’ with the number of shoppers associating the logo with ‘traceable food from farms to pack’ nearly doubling to 62%.
The number of shoppers who said the logo will make them choose a Red Tractor product over the cheapest one also rose by five percentage points –or 1.4 million shoppers - from 36% before the campaign to 41% after.
Moseley added: “We can immediately see a direct benefit to our members through the sheer number of people who say they will now choose Red Tractor over a non-assured product.
“This is just the start and we will continue to enhance the reputation of our world-leading assurance scheme.
“We need to do this together. We need our members to maintain Red Tractor standards every day of the week to show consumers that we have something robust they can trust and buy into.
“This campaign is a building block as we bid to become the flagship for British food and farming. Increasing confidence in Red Tractor is vital, particularly as we approach Brexit.”
Buckinghamshire-based arable farmer, Neal Mcintosh, added: “Consumers need to understand what the logo means and the results of this advertising campaign show they are more likely to buy a Red Tractor product once they know about the standards behind it.
“As farmers, we are working very hard to produce food that people can trust is produced to some of the highest standards in the world. Red Tractor helps to promote this.
“We must continue this momentum while ensuring that we are maintaining the high standards that consumers buy into.
“If we aren’t complying to the standards, then we undermine the good work that is being done to promote the scheme.”